Evoc

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Sometimes it takes a tragedy to set off a great success, and Evoc's bags and backpacks wouldn’t be among the best on the market if there hadn’t been a terrible accident first. In 1999, founder Holger Feist barely made it out alive... During a snowboard video shoot, the freeride pro got caught in an avalanche. Fortunately, he was not buried by snow then and there, but he still suffered serious injuries. What was supposed to be a helper in need almost cost him his life - the avalanche shovel in his backpack caused a nasty back injury. And this horrible event made it all happen…

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